Monday, 29 October 2007

How to rate a free service for value for money?

I can't believe it's been over 2 weeks since our last post. Where has the time gone?! Anyway, here's a quick post to answer a question that seems to be puzzling a few people - "How do you rate for value for money when you got something for free?"


It's a good question. Our take is this: (at the risk of stating the obvious) "value for money" means the value you received versus the money you paid. If you got something for free - for example a free upgrade on a flight - then the money you paid was (obviously) £0. Therefore your score for value for money should be the value you received for the flight upgrade versus the £0 you paid.


So, taking the free flight upgrade example, it may be great value because it gives you a better service than you would have received in, for example, Economy Class PLUS you didn't have to pay for it - therefore a really high value for money score. However, if the air crew were surly and rude or the inflight entertainment doesn't work (or whatever) the value you attribute to the service is still low whether you paid for it or not. You may even have preferred not to have had the upgrade - which would result in a negative value for money score!


As always, we'd be interested to hear your views. Please let us know what you think.


James

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