Friday 19 September 2008

The 'KnowBoard'


Businesses are constantly being told that the internet is changing the dynamic of the way they do business. One of problems is that it is changing so fast and there is so much information out there that businesses don't know which way to turn.

We set up Plebble because we believe the way customers interact with businesses is changing, where consumers are increasingly basing their buying decisions on other consumer opinions. Rather than being a threat to businesses, this represents a big opportunity. An opportunity to gain and retain loyal customers through great customer service. Not only do businesses need to improve customer service, they also need to communicate better with their customers, engage with them and improve their online reputation. This is what Plebble is designed to do for businesses.

To help businesses understand the opportunities and how to realise them we have made live a little feature called the KnowBoard. It is a really simple concept where we, our business members and our affiliates can clip relevant articles, links and videos to the board. It is designed to be a great source of guidance for forward thinking businesses and a place to invoke discussion in the field.

Business members and affiliates can clip articles from their members area. If you are a marketing agency, research firm, consultancy or in any way involved in the customer service, customer engagement and online reputation fields then please get in touch and we will sign you up as an affiliate.