How nice! An article I wrote at the beginning of the year for MyCustomer.com - the self-proclaimed voice of the customer relationship management (CRM) profession - has just been awarded 'Best Customer Service and Experience Feature 2008'.
It seems it really touched a nerve - apparently it was their most read feature in 2008. This shows to me that things really are changing in terms of customer engagement. Businesses are beginning to realise that what's happening online - essentially peer-to-peer information and content sharing is here to stay and has a big impact on their bottom-line. Long may that continue!
Anyway, you can read the article here: What does Web 2.0 mean for your business?
Wednesday 17 December 2008
Best Customer Service and Experience Feature 2008
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