Better customer service through Twitter

In February this year, I blogged about whether brands should engage through Twitter. That seems an almost prehistoric question such is the growth and adoption of Twitter. Attention turned to how should brands engage? Well that depends on the brand itself and what they are trying to achieve. One great way to engage is through customer service, which many brands are doing. This is good news for consumers as it opens up a powerful channel. Plebble's Advicecentre has done a article on how to use Twitter to get better customer service. I hope it helps.